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What can a personal branding specialist do for YOU?
Simply M, is not just about styling. It is about aligning your professional image with your business! I help people increase their sales and elevate their perceived value towards their clientele.
Did you know that it takes less than 5 seconds to make a first impression? What impression are you making? Studies show that within 5 seconds people have already decided if they like you and if they want to do business with you. Then there are 2 scenarios: First they like you and now you simply have to “close the deal” or Second they didn’t get a favorable first impression and now YOU have to work much harder at selling yourself!
Before you make a connection with someone, when they listen to you they only retain 7% of what you are saying. The rest is non-verbal and the first thing they see is YOU!
Remember we are selling something, ourselves, our knowledge, our product, etc. People don’t buy what you have to offer (i.e. product or service) they buy YOU!
That is why IMAGE is important, not only because you want to look good, but because you need to represent what you do! A lawyer, a business coach, a therapist, a realtor, a marketing specialist all have a different persona. That being say, it does not mean you need to be put into a specific mold but you have to dress in accordance to your audience. In the same manner, a high-profile criminal lawyer should not dress in the same manner as an divorce lawyer. Want to know why? Ask me. The way you dress will make a world of difference in your relationship with your clientele. here.